{"id":18796,"date":"2026-09-02T06:29:00","date_gmt":"2026-09-02T06:29:00","guid":{"rendered":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/?post_type=lp_course&#038;p=18796"},"modified":"2026-09-18T09:47:16","modified_gmt":"2026-09-18T09:47:16","slug":"7-di%cc%87ji%cc%87tal-pazarlama-ve-i%cc%87leti%cc%87si%cc%87m-strateji%cc%87leri%cc%87","status":"publish","type":"lp_course","link":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/courses\/7-di%cc%87ji%cc%87tal-pazarlama-ve-i%cc%87leti%cc%87si%cc%87m-strateji%cc%87leri%cc%87\/","title":{"rendered":"7. Di\u0307ji\u0307tal pazarlama ve i\u0307leti\u0307\u015fi\u0307m strateji\u0307leri\u0307"},"content":{"rendered":"<p><b>\u00d6\u011frenme \u00fcnitesinin amac\u0131<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00f6\u011frenme \u00fcnitesinin amac\u0131, \u00f6\u011frencilere \u00fcr\u00fcn, hizmet ve i\u015f giri\u015fimlerini tan\u0131tmak i\u00e7in kullan\u0131lan pazarlama ve dijital ileti\u015fim stratejilerinin temel ilkelerini sunmakt\u0131r. \u00dcnite, kurulu\u015flar\u0131n nas\u0131l de\u011fer yaratt\u0131\u011f\u0131na, hedef kitleleriyle nas\u0131l ileti\u015fim kurdu\u011funa ve etkili pazarlama uygulamalar\u0131 yoluyla m\u00fc\u015fterilerle nas\u0131l sa\u011flam ili\u015fkiler kurdu\u011funa odaklanmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6\u011frenciler, marka, \u201chikaye anlat\u0131m\u0131\u201d, pazar segmentasyonu ve tan\u0131t\u0131m stratejileri gibi temel pazarlama kavramlar\u0131n\u0131n yan\u0131 s\u0131ra, hedef kitleye ula\u015fmak ve onlar\u0131 \u00e7ekmek i\u00e7in dijital platformlar\u0131n ve ileti\u015fim ara\u00e7lar\u0131n\u0131n giderek artan rol\u00fcn\u00fc ke\u015ffedeceklerdir. Bu unsurlar\u0131 anlamak, giri\u015fimcilerin i\u015fletmelerini etkili bir \u015fekilde konumland\u0131rmalar\u0131n\u0131 ve potansiyel m\u00fc\u015fterilere kimliklerini, de\u011ferlerini ve tekliflerini iletmelerini sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00fcnite ayr\u0131ca m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131n ve itibar y\u00f6netiminin \u00f6nemine vurgu yapar ve kurulu\u015flar\u0131n hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 ortamlarda g\u00fcven ve g\u00fcvenilirli\u011fi nas\u0131l koruyabileceklerini ortaya koyar. Geleneksel pazarlama yakla\u015f\u0131mlar\u0131n\u0131 dijital ileti\u015fim stratejileriyle birle\u015ftirerek, \u00f6\u011frenciler s\u00fcrd\u00fcr\u00fclebilir i\u015f geli\u015fimini destekleyen pazarlama giri\u015fimlerini tasarlamak ve uygulamak i\u00e7in gerekli temel bilgileri edineceklerdir.<\/span><\/p>\n<p><b>Ana Fikirler<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama stratejileri, kurulu\u015flar\u0131n de\u011ferlerini aktarmalar\u0131na, m\u00fc\u015fterileri \u00e7ekmelerine ve rekabet\u00e7i pazarlarda farkl\u0131la\u015fmalar\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Markala\u015fma ve hikaye anlat\u0131m\u0131, kurulu\u015flar\u0131n sa\u011flam bir kimlik olu\u015fturmas\u0131na ve hedef kitlesiyle duygusal bir ba\u011f kurmas\u0131na olanak tan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medya ve \u00e7evrimi\u00e7i platformlar dahil olmak \u00fczere dijital ileti\u015fim ara\u00e7lar\u0131, modern pazarlama uygulamalar\u0131nda merkezi bir rol oynar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131 ve itibar y\u00f6netimi, g\u00fcveni korumak ve m\u00fc\u015fterilerle uzun vadeli ili\u015fkiler kurmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazar segmentasyonu ve tan\u0131t\u0131m stratejileri, kurulu\u015flar\u0131n belirli hedef kitlelere etkili bir \u015fekilde ula\u015fmas\u0131na ve tekliflerini net bir \u015fekilde aktarmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/li>\n<\/ul>\n<p><b>Teorik \u00c7er\u00e7eve<\/b><\/p>\n<p>\u201cTeorik \u00e7ekirdek\u201d, \u201cGastropreneurs\u201d e\u011fitim program\u0131n\u0131n her bir \u00f6\u011frenme mod\u00fcl\u00fcn\u00fcn temelini olu\u015fturan temel kavramlar\u0131 ve ana ilkeleri sunar. Bu b\u00f6l\u00fcm, \u00f6\u011frenicilerin pratik i\u00e7eriklere ge\u00e7meden \u00f6nce gastronomi giri\u015fimcili\u011finin temellerini kavramalar\u0131na yard\u0131mc\u0131 olarak, daha tutarl\u0131 ve etkili bir \u00f6\u011frenme s\u00fcreci sa\u011flar.<\/p>\n<p><a href=\"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/wp-content\/uploads\/2026\/09\/LU7_TK.pdf\" target=\"_blank\" rel=\"noopener\">Bu dersin teorik b\u00f6l\u00fcm\u00fcne eri\u015fim<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6\u011frenme \u00fcnitesinin amac\u0131 Bu \u00f6\u011frenme \u00fcnitesinin amac\u0131, \u00f6\u011frencilere \u00fcr\u00fcn, hizmet ve i\u015f giri\u015fimlerini tan\u0131tmak i\u00e7in kullan\u0131lan pazarlama ve dijital ileti\u015fim stratejilerinin temel ilkelerini sunmakt\u0131r. \u00dcnite, kurulu\u015flar\u0131n nas\u0131l de\u011fer yaratt\u0131\u011f\u0131na, hedef &hellip; <\/p>\n","protected":false},"author":38,"featured_media":14681,"comment_status":"closed","ping_status":"closed","template":"","course_category":[],"course_tag":[],"class_list":["post-18796","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course"],"_links":{"self":[{"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/lp_course\/18796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/comments?post=18796"}],"version-history":[{"count":4,"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/lp_course\/18796\/revisions"}],"predecessor-version":[{"id":21187,"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/lp_course\/18796\/revisions\/21187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/media\/14681"}],"wp:attachment":[{"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/media?parent=18796"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/course_category?post=18796"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/lms-gastropreneurs.plataforma-habitat.es\/tr\/wp-json\/wp\/v2\/course_tag?post=18796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}